How often should you post on social media?

Everyone asks for the magic number. The truth: consistency beats frequency, and sustainability beats both. The right cadence is the one you can keep for a year.

The workable baseline

For most local businesses: three to four posts a week on your primary platform, daily stories if you have them, and one short video a week. That's enough to stay visible and feed the algorithm without hiring a media team.

Quality thresholds, not quality perfectionism

A post needs to be useful, entertaining, or proof — not polished. A phone video of real work outperforms a designed graphic most days. Don't let perfect kill posted.

Batch it or it won't happen

One hour, once a week: capture, caption, schedule. Businesses that post "when there's time" post nothing, because there's never time.

Watch the only metric that pays

Not likes — inquiries. Track how many DMs, calls, and bookings mention social. If engagement is high but inquiries are zero, your content is entertaining strangers instead of convincing customers: add proof and clear calls to action.

The bottom line

Three to four good posts a week, batched, forever. Or hand it to us — social management is included in the Growth Plan.