Retargeting: the second chance most businesses never take.

You paid — in ads, SEO, or effort — to get someone to your site. The overwhelming majority leave without acting. Not because they hated it; because they were busy, comparing, or on the bus. Retargeting follows up automatically.

How it works, minus the jargon

A small snippet on your site lets ad platforms show your ads specifically to past visitors as they browse elsewhere — Instagram, YouTube, news sites. You're advertising only to people who already showed interest, which is why it's routinely the cheapest, highest-converting ad spend available.

Why it converts

Familiarity. By the second or third exposure you're no longer a stranger — and buyers overwhelmingly choose names they recognize. Retargeting manufactures that recognition among exactly the right audience.

Do it without being creepy

Cap frequency so people aren't stalked. Rotate creative — proof, offer, reminder. Exclude recent customers. And retarget with something useful: a review montage, an offer, an answer — not the same banner forty times.

Start simple

One audience (site visitors, last 30 days), two or three ads, modest daily budget. Even tiny businesses see results because the audience is small and warm.

The bottom line

Warm audience, low cost, compounding recognition. It's part of how we run ads inside the Growth Plan.